Due to the fact that a site is used to share information with the online world or to find more clients in the event that you offer goods and/or services, it is important to know how it is doing. What you will need for that is an in-depth record of the visits to the website - how many new people have opened it, how many have come back, what web pages they have visited and so on. It'll also be very helpful if you know how people found your Internet site, specifically if you are running an advertising campaign, since you will be able to find out if people have opened your site directly or if they were referred by an online search engine or a portal where you advertise. This kind of information will help you boost the efficiency of the site and, if needed, modify your marketing tactics if various parts of the Internet site need to be getting more visitors. Having comprehensive stats offers you a better comprehension of how your site is doing and a better control over your online presence.